I’m Guy Sage, founder of Relationships to Revenue.

I help founder-led and scaling SaaS, AI and technology businesses turn trusted relationships into qualified conversations, measurable pipeline and customers.

After 18+ years across recruitment, HR technology, partnerships and commercial growth, I kept seeing the same gap: strong businesses with useful relationships and potential partners, but no repeatable way to turn them into revenue.

I design, build and activate partner and ambassador networks: choosing the right partners, giving them a clear reason to introduce or work with you, and putting the enablement, co-selling and follow-up in place to progress opportunities.

That can mean a focused blueprint, a 90-day build and activation programme, or fractional leadership to get the channel moving. My experience in HR and talent technology informs the work; the focus now extends across SaaS, AI and technology.